Articles

Eco-Friendly Business Gifts

Eco-Friendly Business Gifts

There is enormous pressure these days for businesses to be more environmentally responsible and no company can afford to ignore these environmental issues. Businesses have to demonstrate their commitment to reducing their environmental impact and often there will be pressure from clients who will want assurances that their suppliers are on board with their own environmental policies.

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Merchandise Choices

Promotional merchandise is a highly effective way of raising and maintaining brand awareness and communicating your messages to your customers. But with so much choice out there how do you pick the right product for your campaign? Here are some things to think about...

What are your campaign objectives? If  you are trying to stay top of mind with your existing customers so that next time they pick up the phone to place an order it’s you they call, a functional item that they will use often is a good idea, such as a calendar, which will sit on your customers’ desks for the whole year. 

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Sourcing Checklist

Sourcing promotional merchandise can seem like a daunting task but by following these simple steps you can make the process much easier:

  • Prepare a comprehensive brief: this should include quantity, colour, size, deliveries and delivery dates, and packaging requirements. Our quote form is a good example.
  • Communicate your business objectives and the background of the promotional campaign: it is important your supplier understands the aims of your promotional campaign. Their experience places them in the best position to advise you on suitable products. A description of the target audience and an outline of the role of the promotional merchandise within the campaign would be helpful.